As a nonprofit marketer, you treasure awareness, engagement, and action. To achieve these goals, you know you need to consistently distribute valuable content via online and offline channels.
You may think of your website’s blog as simply one channel of spreading your message. And, yes, a blog is one means of message distribution, but blogging does so much more than that. When I added a blog to the website of the nonprofit for which I am the marketing chair, I found unexpected benefits of blogging. I’ll share them with you in this post.
I have a question about your nonprofit’s blog: Are you bored of it? If you think your blog is a real snoozefest, chances are your readers think so, too.
It’s easy to get into the habit of writing one type of blog post. Maybe your organization only publishes blog posts around fundraising campaigns, events, or programs. Or worse, you only write when time permits.
I am guilty of this. Like you, I’m pulled in many directions and my time is limited. Completing marketing activities for one initiative and then rushing to the next big thing doesn’t leave much extra space. But if you want to spread your message further, you need to provide valuable and engaging original content to your community.
To get your creative juices flowing, here is a list of 14 blog topic idea starters to help you bring fresh and interesting content to your readers. There’s a freebie at the end for you, too.
Is the thought of writing a blog post for your nonprofit daunting? You know you have a lot of information to share with your community, but a lack of time and confidence may prevent you, your staff, or your volunteers from jumping in.
Over a year ago, I added a blog to the website of the nonprofit for which I volunteer. I naively thought that many others would enthusiastically rush to share their passion for our mission through writing on the blog. (Oops!) The low interest in writing certainly is not due to a lack of passion or ability, but rather a hesitation about where to start.
In this blog post, I will break down the formula I use for blog writing. I’ve refined it over the years, and I know it can help you, too. At the end of the post, I’ll share a downloadable template you can use right away to create an impactful blog post that will rock and roll your mission forward. Without skipping a beat, let’s get right to it!
Writing a blog post doesn’t have to be difficult or stressful. If the idea of writing an article for your nonprofit makes you want to hide under your desk, I’ve got some good news for you.
Blog post writing is not the formal writing you learned in school. It is casual and conversational. It thrives best when the words are simple, the sentences are short, and plenty of bullet points are included. This blog post includes 10 tips that will help you write a blog post that will get read.
At the end, I will give you a freebie! You can download my Blog Writing Checklist to print, save, or share with a friend.