Did you know one of the most visited pages on your website is your About page? (Go ahead and check your web analytics. Then come back here after seeing that your About page gets lots of views!)
An About page is so important because it’s the place your visitors go to learn about your organization more deeply. There, visitors might make the critical decision of whether or not your organization is worthy of their attention.
This blog post will focus on developing the perfect About page. You’ll learn critical About page elements to make your organization shine. Additionally, I will give examples of nonprofits doing each element brilliantly.