Awesome #GivingTuesday Tips, Resources & Other Cool Stuff

Everything your nonprofit needs is right at your fingertips!

Approaching its 6th year in existence, #GivingTuesday has become a powerful philanthropic movement. This year, this day of giving will be on November 28th. Are you getting ready for this amazing opportunity?

GivingTuesday Tips Resources

#GivingTuesday is a day where charities, community members, and businesses worldwide come together for a common purpose: to celebrate and encourage giving.

I have a committee meeting this week with my Marketing & Communications team, and I’ve been researching how to make this social-media-fueled day of giving as successful as possible for us. What I found is wildly helpful, so I’m going to share it with you.

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Are You Building Your Nonprofit’s Brand on Rock or Sand?

Before you post again on Facebook, ask yourself this one question

You followed expert advice on building your organization’s social media presence. You dedicated a sizable portion of your marketing team’s efforts to publishing content daily. And then slowly it happened, most noticeably on Facebook.

Without warning, Facebook changed the algorithms. Your organization’s organic reach plummeted, and your posts reached far fewer fans. You felt it was necessary to pay to win more fans. Then, late in 2016, the algorithms changed again, and now you find yourself paying for ads to speak to the very fans you already paid for to like your page!

There’s a lesson to be learned here for all of us. Before you post again on any social media platform, you should ask yourself one question. Your answer to this question may reshape how you view your organization’s relationship with the content assets you own and those you don’t.

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How to be Amazing on Live Video

10 tips for surviving a live broadcast

Does the thought of broadcasting live video make you want to plan an escape route to 1997? You might have reservations about the way you look or sound, or how well you are able to convey a message. I felt that way too until I was smacked with a dose of research and realized how much I enjoy watching live-stream videos.

The research is undeniable. People prefer video to all other online media. By 2021, video will account for an eye-popping 82% of global web traffic. We need to meet our audiences where they want to receive content. They’re more likely to view a video in their Facebook news feed, for example, than to click an article link.

Embrace live video now. You’ll be amazed by how effective it can be for your organization. Recently, I helped plan a fundraiser at my local animal shelter. We streamed a series of live videos in one evening… and raised thousands of dollars while spreading awareness. Imagine the impact live video could have for you. Let’s get started! Here are 10 fun tips to help you win at live video streaming.

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2 Nonprofit Facebook Groups That Make You Feel Like You Aren’t Alone

The best (free!) nonprofit Facebook groups to join right now

Where do you go when you are faced with a work challenge, but either your peers don’t have the answer or the topic is so sensitive that you’d rather not ask them?

You could google the question. Oftentimes, though, your problem is so nuanced that you don’t receive the perspective and personal touch of someone who has been through the same thing. You need a conversation, not a “how-to” article.

Enter community-supported, nonprofit Facebook groups!

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How Pepsi’s Social Cause Ad Went Terribly Wrong

But State Farm's ad went so right!

This week, Pepsi messed up big time with their new ad campaign featuring Kendall Jenner. Pepsi learned the hard way that organizations need to carefully consider their audience and messaging before attaching their brand to a social cause.

In Pepsi’s short film titled “Jump In,” a bunch of diverse millennials protest through the streets while blonde-haired Jenner poses for a photo shoot. Jenner soon decides to join the movement, which apparently means she must pull off her wig, wipe off her lipstick, and grab a Pepsi. Walking like a Kardashian among the masses of adoring little people, Jenner gives a can of Pepsi to a police officer, uniting the world. The end.

See for yourself here (if you can stomach it!):

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How Nonprofits Should Use Social Networking Platforms [INFOGRAPHIC]

Understanding the nuances of each network's strengths

Like many nonprofits, yours may be understaffed, underfunded, and under-resourced. (Can I get an amen?) Social media efforts, therefore, tend to be an afterthought.

While 66% of nonprofit executives worldwide believe they should prioritize social media as part of their fundraising strategy, nearly half report they do not have sufficient social media knowledge.

Resource-strapped nonprofits tend to publish the same content, in the same format, on all of their social networks. It’s a firehose approach, blasting out the same thing in a wide range in hopes of hitting something worthwhile. Sound familiar? If so, you are not gaining the attention your nonprofit deserves. So what’s the answer?

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3 Ways Nonprofits Must Use Facebook This Year

Kickstart your year with the tools Facebook designed for you!

With 1.1 billion unique users per month, Facebook tops the social media popularity charts. It is king of social media. Facebook drives conversations, not only personal conversations between friends but also ones that promote change in the world.

Social marketing, the activity of influencing behavior to benefit the public, is one of Facebook’s greatest strengths. As a nonprofit leader, you cannot afford to ignore the power Facebook has to impact your organization. Facebook has amazing tools available to nonprofits, and the key is understanding what they are and how to use them.

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What Makes Your Nonprofit’s Facebook Page Amazing?

Is your nonprofit’s Facebook page amazing or is it just okay? If you are not getting engagement and results to match your efforts, then it’s time to take a closer look. Besides optimizing your page and creating Facebook ads, there is something you can do right now to shine a brighter light on your good cause.

And you don’t have to reinvent the wheel.

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