Nancy Duarte Shares the Secret Structure in Powerful Talks
Did you know powerful, persuasive presentations have a common structure? I stumbled upon this TED Talk by presentation expert Nancy Duarte while I was researching how to create tension in appeal letters.
Nancy spent years analyzing the most famous speeches in history. Along the way, she discovered each speech shares a common structure. Killer persuasive presentations actually have a shape to them, just like the 3-act story structure we studied in school. In this TED Talk, Nancy uses two historic speeches to illustrate this shape. Martin Luther King, Jr.’s I Have A Dream speech and Steve Job’s 2007 iPhone launch overlay perfectly onto this shape. It’s fascinating! (more…)
Does the thought of broadcasting live video make you want to plan an escape route to 1997? You might have reservations about the way you look or sound, or how well you are able to convey a message. I felt that way too until I was smacked with a dose of research and realized how much I enjoy watching live-stream videos.
The research is undeniable. People prefer video to all other online media. By 2021, video will account for an eye-popping 82% of global web traffic. We need to meet our audiences where they want to receive content. They’re more likely to view a video in their Facebook news feed, for example, than to click an article link.
Embrace live video now. You’ll be amazed by how effective it can be for your organization. Recently, I helped plan a fundraiser at my local animal shelter. We streamed a series of live videos in one evening… and raised thousands of dollars while spreading awareness. Imagine the impact live video could have for you. Let’s get started! Here are 10 fun tips to help you win at live video streaming.
How do you begin a presentation? See if this sounds familiar: “Hi. I’m so-and-so. On behalf of my organization, such-and-such, I want to thank so-and-so for asking me here today to talk to you about this-and-that.” (Are you still reading this or did you doze off?)
The most captivating presentations have something in common at the beginning of their talks. Dan Pallotta (shown above at Cause Camp 2017) gave a compelling TED Talk in 2013 titled The Dream We Haven’t Dared to Dream. Palotta engages the audience from the get-go.
I was 8 when I watched Neil Armstrong step off the lunar module and onto the surface of the moon. I’d never seen anything like it before. And I’ve never seen anything like it since.
So what’s the secret ingredient?