Does the thought of broadcasting live video make you want to plan an escape route to 1997? You might have reservations about the way you look or sound, or how well you are able to convey a message. I felt that way too until I was smacked with a dose of research and realized how much I enjoy watching live-stream videos.
The research is undeniable. People prefer video to all other online media. By 2021, video will account for an eye-popping 82% of global web traffic. We need to meet our audiences where they want to receive content. They’re more likely to view a video in their Facebook news feed, for example, than to click an article link.
Embrace live video now. You’ll be amazed by how effective it can be for your organization. Recently, I helped plan a fundraiser at my local animal shelter. We streamed a series of live videos in one evening… and raised thousands of dollars while spreading awareness. Imagine the impact live video could have for you. Let’s get started! Here are 10 fun tips to help you win at live video streaming.