You’ve worked really hard on your nonprofit’s website. You undoubtedly have compelling content and beautiful aesthetics.
Your website looks and feels right to you, but how will it be perceived by someone who knows little about your organization? Will they understand immediately what your nonprofit is all about? Is it clear what action they should take? These are the things I’ve been thinking about as I work on a new website for the nonprofit for which I volunteer.
In researching eye-tracking studies and web design best practices, three must-have homepage elements rise to the top. These are straightforward design changes you can make to your homepage today to make a better first impression and increase conversions.