Writing a blog post doesn’t have to be difficult or stressful. If the idea of writing an article for your nonprofit makes you want to hide under your desk, I’ve got some good news for you.
Blog post writing is not the formal writing you learned in school. It is casual and conversational. It thrives best when the words are simple, the sentences are short, and plenty of bullet points are included. This blog post includes 10 tips that will help you write a blog post that will get read.
At the end, I will give you a freebie! You can download my Blog Writing Checklist to print, save, or share with a friend.
You followed expert advice on building your organization’s social media presence. You dedicated a sizable portion of your marketing team’s efforts to publishing content daily. And then slowly it happened, most noticeably on Facebook.
Without warning, Facebook changed the algorithms. Your organization’s organic reach plummeted, and your posts reached far fewer fans. You felt it was necessary to pay to win more fans. Then, late in 2016, the algorithms changed again, and now you find yourself paying for ads to speak to the very fans you already paid for to like your page!
There’s a lesson to be learned here for all of us. Before you post again on any social media platform, you should ask yourself one question. Your answer to this question may reshape how you view your organization’s relationship with the content assets you own and those you don’t.
Who is your content meant to reach? When you craft content to support a campaign or program, do you have a specific person in mind or do you write to a general audience?
Writing to a general audience – in hopes of capturing as many supporters as possible – will yield lackluster results. As the saying goes, if you try to matter to everyone, you will end up mattering to no one. In order to reach the people who need to hear your message, you must understand them as much as possible. You need to develop audience personas.
Does the thought of broadcasting live video make you want to plan an escape route to 1997? You might have reservations about the way you look or sound, or how well you are able to convey a message. I felt that way too until I was smacked with a dose of research and realized how much I enjoy watching live-stream videos.
The research is undeniable. People prefer video to all other online media. By 2021, video will account for an eye-popping 82% of global web traffic. We need to meet our audiences where they want to receive content. They’re more likely to view a video in their Facebook news feed, for example, than to click an article link.
Embrace live video now. You’ll be amazed by how effective it can be for your organization. Recently, I helped plan a fundraiser at my local animal shelter. We streamed a series of live videos in one evening… and raised thousands of dollars while spreading awareness. Imagine the impact live video could have for you. Let’s get started! Here are 10 fun tips to help you win at live video streaming.
Stories have the ability to connect people to an idea on an emotional level. Telling compelling stories helps our audience to feel what we feel. And when it comes to powerful stories, the nonprofit sector certainly corners the market.
Before crafting your success stories, let’s take a step back to look at the heart and soul of your nonprofit’s story in the context of a content marketing framework. Where do you begin?
For whom are your creating content? Think about the kind of information your community would like to receive from you. Do that. Consistently.
Nonprofits have one monumental advantage over businesses. Whereas a business is driven by profit, an NPO is driven by mission.
Not that earning profits is bad (yay, capitalism!), but nonprofits always start with a mission as their reason for existing. Having purpose why you do what you do builds the foundation for a strong content marketing program. So, get your engines fired up! Let’s do some exploring together. In 5 steps, you will be able to document your content marketing mission statement!
Nonprofits do so many things right! I’m always amazed how so much can be accomplished inside of a resource-strapped nonprofit organization. Doing so much with so little feels magical.
Several all-too-common marketing mistakes may be hurting your nonprofit’s potential. But fear not! All these mistakes are fixable, especially if you embrace a content marketing mindset.
Content is everywhere. There’s website content, video content, advertising content, event content, email content, brochure content, campaign content, and on and on…
Many nonprofit organizations continue to focus solely on creating and delivering content that supports fundraising initiatives. This content is created not because it meets a donor’s needs; it’s created because someone tells the marketing group to do it. That, my friends, is not content marketing. In this post, I will share with you what content marketing is, how it adds value, and why your nonprofit needs to launch a content marketing program.
Dang! It feels so good to share good news. We want to positively influence others and brighten their day. In our organizations, spreading news of our success stories gives us credibility. It says to donors, “Look! Your generous gift in support of our programs and services really do change lives!”
Donors do like (and need!) to hear how their gifts are making a difference, but delivering sunshiny good news when asking donors for money is putting the cart before the horse. And it’s throttling the potential success of your fundraising campaigns.